Animating a roundtable interview
When we were asked by Hamilton Fraser to create an animated video to celebrate their 20 year anniversary, we decided to take a different approach from usual. Rather than distilling everything into a script, then getting this signed off and voiced, we set up a series of roundtable interview recordings with Hamilton Fraser staff at which we invited them to talk about their experiences of the company. We recorded eight people at once, each on a separate audio channel, then boiled down the best bits into a 14-minute “super-edit”, which we transcribed (all 2,415 words of it) and shared with the client. From this, we created a 90-second final version, and then used that as a basis for the animation.