Our Favourite Videos from 2018
From HomePod and hedgehogs to grime and games… the list below is a small selection of videos that have inspired us throughout the year.
Nothing Beats a Londoner – Nike
This epic ad from Wieden+Kennedy focuses on young people’s views around training and living in the city. Filmed on gritty 16mm film and featuring a list of celebrity cameos from the likes of Mo Farah, Gareth Southgate and Skepta, it’s well executed and covers a range of sports in a humorous and engaging way.
A Smashing Arcade Game – Bouncy Smash
An energetic promo that gives a flavour of the newly developed in-house game by IV Studio. Featuring the main character Arlo smashing his way through a range of environments, it clearly shows the energy and the style of the Bouncy Smash game.
20 Years: Michele Aboro – Lululemon
Created by Giant Ant, this stylised ad highlights 1 of 5 stories from lululemon‘s global community. The limited colour palette and the slick transitions help to celebrate lululemon’s 20th anniversary.
HomePod – Apple
Amassing 5 million views in the first few days after it surfaced online, the Apple promo for the HomePod speaker is a great ad that features a physically extending set and smooth dance moves from FKA twigs. Directed by Spike Jonze and with music by Anderson .Paak, it’s an original take on a product promo that will get your feet moving. There’s also a great Making Of video featuring Spike Jonze onset.
Call Me Out App – Chevy
Only Slightly Exaggerated – Travel Oregon
Written and produced by Wieden + Kennedy, this promo aims to highlight the magic of travelling to Oregon rather than focusing on a standard travel ad. Backed up by animation from Psyop & Sun Creature Studio and a score from Oregon Symphony, this over the top promo is stylish, heart warming and reminiscent of Studio Ghibli films.
First Christmas – Erste Group
And finally… a Christmas ad produced by Passion Animation Studios and directed by Kyra & Constantin. First Christmas is an animated love story with a handmade fuzzy feel and a heart warming message.