Reebok Titanium

A series of product videos showcasing the new Titanium fitness equipment range

Continuing our relationship with Reebok Fitness Equipment International, we were asked to produce a product video for each piece of exercise equipment in their new Titanium range. We needed to showcase four machines – a treadmill, two crosstrainers and an exercise bike – plus creating one overall product video which encompassed the entire family. The brief called for a hard-wearing, industrial feel, which we achieved through careful location scouting, sparse, moody lighting, and a tough-sounding dubstep soundtrack. We spent two days filming at the location (a former aircraft test facility in rural Suffolk), got the shots we needed as planned on our storyboards, and then added a grade, on-screen graphics and a soundtrack once back in the edit suite.